What is Nielsen’s BookScan? By Cheryl Bolen
In today’s article, Cheryl Bolen, award-winning romance author, tells us about Nielsen’s BookScan, which tracks point-of-sale statistics on book sales at a number of retail outlets. This article was written in 2005, and sadly, some of those retail outlets have fallen to the economic pressures of recent years. Nevertheless, publisher’s do use this list to…